Australia Day is tomorrow and I’m dreaming a big vision. I will have a commercial studio and be able to make a living with my artist pursuits. I’ll be able to give up my day job.

The ultimate dream is to create honest work. The sustainable dream is to get paid for what you have a passion for so it never feels like work. Most say Australia is a ‘lucky country’. Wouldn’t it be better if we were a happier country?! Australia is a relatively young country compared to the artist standing of Europe and Asia. It is time to change the cultural landscape. There is a consensus of disillusionment because of limited funding after the GFC. It’s time to recover because you need the artist expression to grow and be recognized on the world stage.

I looked on the Arts Victoria website and saw this report. What a sad story for the creative collective.

If you’re artist do you get {paid} in OZ?

Kitchen gadgets make my culinary skills easier and deplete my bank balance. I love the ‘re-use’ theme of this cube.

In the hot little hands of your consumer you have the power to influence their choices and hold captive the infamous static tech savvy market. Forget the street billboards…target iPhone users and other scurrilous modern mobile technology.

E-commerce has come a long way baby and it has nothing to do with Fat Boy Slim. Or does it? Say you got him as your celebrity endorsement for a new pair of kicks. It could work!?

Now days you can be on budget with one consumer influencing another all with a simple recommendation on Facebook acting as ‘word of mouth’. Youtube is another avenue online acting as the biggest viral marketing tool since the milk man endorsed sliced bread to match his milk trade.

I think the key success of any campaign is strategy. You must have a supportive network to refer the quality product in order to seed the idea. The wackiest video viral campaigns are always sheer crazy, odd and use the good old sensualist low brow humor to provoke the masses. Any publicity is good publicity.

As a social experiment I started my own social networking campaign to be the ARIA red carpet reporter via SEEK.