In the hot little hands of your consumer you have the power to influence their choices and hold captive the infamous static tech savvy market. Forget the street billboards…target iPhone users and other scurrilous modern mobile technology.

E-commerce has come a long way baby and it has nothing to do with Fat Boy Slim. Or does it? Say you got him as your celebrity endorsement for a new pair of kicks. It could work!?

Now days you can be on budget with one consumer influencing another all with a simple recommendation on Facebook acting as ‘word of mouth’. Youtube is another avenue online acting as the biggest viral marketing tool since the milk man endorsed sliced bread to match his milk trade.

I think the key success of any campaign is strategy. You must have a supportive network to refer the quality product in order to seed the idea. The wackiest video viral campaigns are always sheer crazy, odd and use the good old sensualist low brow humor to provoke the masses. Any publicity is good publicity.

As a social experiment I started my own social networking campaign to be the ARIA red carpet reporter via SEEK.